Mark Hipp, Senior Partner with IMS, has over 20 years experience in the fields of Database Architecture and Strategic Enterprise Marketing as President of DataBase Technologies. Previously Mark spent nine years at Trinet, a marketing services company. His most recent assignment at Trinet was Director Database Development. He was responsible for the creation and maintenance of the company’s primary asset; a demographic database of all businesses in the United States. He was responsible for the product architecture, maintenance systems and instituted a TQMP (Total Quality Management Process) for his departments.
As Consulting Services Manager, Mark spent five years managing and participating in scores of consulting projects for major corporations. The projects varied from long term corporate wide strategic marketing planing to tactical productivity projects. Previous to Trinet, Mr. Hipp was a Staff Manager in the Market Research and Forecasting Division of AT&T Long Lines. He managed a group responsible for business planning, corporate facilities forecasting and regulatory support for new, high capacity digital services.
Education & Associations
- M.Phil., M. S. and B. S. degrees in Industrial Engineering and Operations Research: Columbia University
- B. A. degree in mathematics from Grinnell College
Areas of Expertise
- Database Architecture
- Mathematical Modeling
- Strategic Marketing
- New Product Development